Helping America's small businesses think bigger and grow stronger.
Strategy • Coaching • Marketing • Growth
Complete Offline Promotion

Take Your Brand Beyond the Screen.

From direct mail and flyer distribution to billboards, public relations, radio and television, we research, plan and coordinate offline promotion designed to put your business in front of people in the real world.

People seeing business promotion in the real world
Real-World Visibility Put your business where people live, work, travel and pay attention.
Total Offline Promotion

Not Every Customer Is Waiting to Discover You Online.

Digital marketing changed how businesses reach people. It didn't eliminate the physical world.

People still open mail. They still drive past billboards. They still encounter flyers, signs and printed materials. They still listen to radio. They still watch television. They still pay attention to businesses they see in their communities.

Offline promotion gives your business another way to enter your customer's world.

Sometimes the best way to stand out online is to be remembered somewhere offline first.
Your Customers Don't Live Inside Their Phones. Your Marketing Shouldn't Either.

Online marketing is powerful, but your potential customers move through a much larger world every day.

They have homes. Neighborhoods. Commutes. Offices. Events. Mailboxes. Local businesses. Community spaces. Radio stations. Television screens.

Offline marketing creates opportunities to reach people through those environments.

Our job is not to use every available offline channel. Our job is to determine which opportunities make sense for the business you're trying to promote.

Offline Promotion Opportunities

There Is a Whole Marketing World Beyond Social Media.

Depending on the business, audience, location and campaign, we can explore traditional and real-world promotional opportunities.

01

Direct Mail

Promotional pieces delivered directly to selected households, customers, prospects or geographic areas.

02

Flyer Distribution

Door-to-door and targeted flyer distribution designed to introduce your business, offer or event to a defined area.

03

Print & Promotional Materials

Flyers, postcards, brochures and other physical marketing materials that put your message into people's hands.

04

Billboards & Outdoor

Outdoor advertising opportunities designed to create repeated visibility in selected markets and locations.

05

Public Relations

Opportunities to build awareness through publicity, announcements, media outreach and relevant community exposure.

06

Radio & Television

Broadcast advertising opportunities that can bring your business message to local, regional or broader audiences.

Physical Visibility

There's Something Different About Seeing a Brand in the Real World.

A physical piece of marketing occupies space. Someone can hold it, save it, pass it along or encounter it repeatedly.

A well-placed offline campaign can also reinforce what people later see online—making the business feel more familiar when they encounter it again.

◆ Reach selected neighborhoods and geographic areas
◆ Put promotional material directly into people's hands
◆ Create visibility outside crowded digital feeds
◆ Support local launches, openings and events
◆ Build repeated exposure in physical locations
◆ Reinforce online campaigns with offline visibility
Our Approach

We Don't Start With the Billboard. We Start With the Business.

A billboard is not automatically better than direct mail. Radio is not automatically better than flyers. Television is not automatically better than local promotion. The right choice depends on who you're trying to reach, where they are and what you're trying to accomplish.

Research Before Promotion

We Choose the Campaign Around the Goal.

You don't have to decide whether you need flyers, direct mail, radio or a billboard before coming to us.

Determining the promotional approach is part of the work.

01

Research Your Brand

We begin by understanding the business, offer, positioning and message we're taking into the market.

02

Understand the Audience

We consider who needs to see the promotion, where they may be reached and what may get their attention.

03

Define the Geographic Reach

Depending on the business, promotion may focus on a neighborhood, city, market, region or broader audience.

04

Select the Offline Channels

We identify the physical, local, print, outdoor, publicity or broadcast opportunities appropriate for the campaign.

05

Build the Promotion

We bring the selected pieces together into a coordinated offline promotional campaign.

From Planning to Execution

We Handle the Moving Parts.

Offline marketing often involves more coordination than simply clicking “publish.” That's exactly why we're here.

01

Research

We learn about your business, audience, market and objective.

02

Plan

We determine the campaign direction and appropriate reach.

03

Select

We choose the offline channels and promotional opportunities.

04

Coordinate

We organize the campaign pieces, providers and execution.

05

Launch

The promotion moves from planning into the real world.

When Offline Can Make Sense

Some Businesses Need to Be Seen Where Their Customers Actually Live.

Local Businesses

Restaurants, salons, contractors, professional services, retailers and other businesses serving defined communities.

New Business Launches

Introduce a new company, location or service to people within a target market.

Special Promotions

Support sales, seasonal campaigns, grand openings, special offers and limited-time promotions.

Brand Awareness

Build familiarity by putting your name and message in front of an audience beyond digital channels.

Total Offline Promotion Package

One Campaign. Multiple Moving Parts. One Team Coordinating It.

Offline promotion can involve research, creative materials, printing, distribution, media opportunities, outside vendors and geographic planning.

Instead of leaving you to coordinate every piece yourself, we bring the campaign together from planning through execution.

Your actual campaign may use one channel or a combination of offline strategies. The specific promotional methods selected depend on your business, audience, market, campaign goals and available opportunities.
Total Offline Promotion
Packages Start At
$5,999
Complete Offline Promotion Package

A coordinated offline promotional campaign researched and planned around your business and audience.

  • Brand and business research
  • Audience and market research
  • Campaign strategy
  • Offline channel selection
  • Geographic targeting when appropriate
  • Promotion planning and coordination
  • Campaign execution support
Online + Offline
“The strongest place for your brand may not be online or offline. It may be in both.”

A customer may see your flyer today, search for your company tomorrow and visit your website next week. Marketing channels don't always operate separately. Sometimes they reinforce one another.

Important to Know

Every Offline Campaign Is Different.

The availability and cost of printing, distribution, billboard placement, media advertising, public relations opportunities, radio, television and other third-party services can vary substantially by market, audience, location and campaign requirements.

Your package and campaign scope will identify the specific services included in your promotion.

Marketing can create exposure and opportunities, but specific sales, customer, lead, publicity or revenue results cannot be guaranteed.

Good to Know

Before We Take Your Brand Into the World.

Offline campaigns can be highly customized because opportunities and costs vary by market and location.

Do I have to know which type of advertising I want?

No. We research your business, audience and goals before determining which offline promotional channels may be appropriate.

Does every package include direct mail, flyers, billboards, radio and TV?

No. Those are examples of offline marketing opportunities. Your campaign may use one or several methods depending on the strategy, market, budget and campaign objective.

Can you promote a local business?

Yes. Offline marketing can be particularly useful for businesses trying to build visibility within specific communities, cities or geographic areas.

Can offline marketing work together with online marketing?

Yes. Offline promotion can direct people to your website, online store, social media, landing page, QR code or another digital destination.

What happens after I purchase?

After purchasing through Payhip, you'll receive access to the next steps for providing information about your business, audience, location and promotional goals.

Do you guarantee sales or customers?

No. We can research, plan and coordinate the promotion, but customer response and specific campaign results cannot be guaranteed.

Total Offline Promotion

Take Your Business Out Into the World.

Let us research the opportunities, choose the promotional direction and help coordinate an offline campaign built around your business.

Start Your Offline Promotion