When you set out to begin building a list, one of the most important things to have in place is an autoresponder.
What is an Autoresponder you may ask?
Many people are not aware of what an autoresponder does and many people who are aware of what they think that they only have one purpose. This is not the case. If you know how to use autoresponders correctly they can actually perform several duties.
The first thing that we are going to go over is the basics of autoresponders. In order for you to be able to use them in a way that you will benefit from it is important that you are aware of what they are and exactly how they work.
Autoresponders are a very effective tool and that probably contributes to why they are so widely used by marketers. They are used for sending messages of all kinds and can make your contact list much more profitable. They can be used to generate new contacts and can also be used as a way to stay in touch with your current contact and keep them happy with your services. You can also use autoresponders to send out broadcasts to your contact list about upcoming products and important announcements. One of the best things about autoresponders is the fact that you can set them to send these broadcasts out at a future date.
What do Autoreponders do?
You will also be granted other advantages from the use of an autoresponder such as the ability to grow your list from opt-in links, automatically remove unsubscribers and create a ‘double opt-in’ process, meaning that users need to confirm their email addresses (thereby avoiding people signing up with fake emails and helping you to ensure all your subscribers really are going to read your messages).
Perhaps one of the most powerful features of many autoresponders though is the option to see how engaged your various readers are. You’ll be able to see for example how many people are opening each email and which of your users really aren’t engaging at all. More usefully, you’ll be able to identify the people who always open emails and who always click on the links.
These are your more engaged users and your more qualified leads. In other words? They’re the ones who are ready to move on to the
next stage in your SALES FUNNELS and you can set up your autoresponder to email them only once they reach this certain point.
Believe it or not, autoresponders can actually generate you large amounts of income if you use them correctly.
An autoresponder allows you to acquire, store, and communicate with your leads. Once you capture a lead, your autoresponder will allow you to get the most out of your lists. The use of autoresponder can make you a lot of money and can also save you a great deal of time by making your workload lighter.
Picking an Autoresponder
There was a point in time where building a list and maintaining it required a great deal of manual work. Before the autoresponder, people who wished to maintain a list were faced with the daunting task of adding contact information, crafting messages, sending messages, etc.
Companies would spend so much time maintaining communications with their customers that would take away from other aspects of their business. Thankfully, this is no longer the case. The autoresponder has streamlined this aspect of businesses.
Now that you know what to do with an autoresponder, you have two options:
you may choose to host your own autoresponder or you may choose a professional autoresponder service.
If You Want To Host Your Own Autoresponder
The advantage of hosting your own autoresponder is that once you
purchase the software, you own the program and you do not have to worry about additional fees. You do not have to pay a company to run this software and you will not incur monthly charges.
If you are interested in taking this route, check out these autoresponders:
Ultimately, keep in mind that this option will require more work such as server upkeep, security and more on your part to ensure that you are maintaining your list. However, this may turn out to be an option for you.
If You Choose a Professional Autoresponder Service
There are dozens of autoresponders to choose from, perhaps thousands if you count all of the small providers.
There are several very popular providers to choose from, and it’s really a very good idea to go with one of them instead of a smaller provider. Larger providers have good relationships with various ISPs, which helps ensure a better deliverability rate.
Some of the most popular autoresponder services that are available are Constant Contact, AWeber, MailChimp, OfficeAutoPilot, Infusionsoft, and iContact and Clickfunnels.
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Why You Should Use a Professional Service
Here are some reasons why you should choose a professional autoresponder service:
1. Professional autoresponders offer many benefits. They ensure that your message is deliverable by offering spam filter checks that will alert you if your email is likely to be sent to your customer’s spam folder. Overall, it is the goal of the autoresponder service to ensure that your messages have maximized delivery. Without a professional autoresponder, you run the risk of failing to recognize potential errors.
2. Aside from automatically capturing leads for you, autoresponders will take care of any opt-out/unsubscribe requests, which will free up the time you may have spent trying to do this manually.
3. Professional autoresponders frequently backup your lists, which significantly decreases the chance that you will lose your list. After investing time in building your massive list, the last thing that you want is to lose your list to something unexpected.
4. As stated before, there are a number of advantages to using a professional autoresponder. If you plan on keeping track of your open rate, opt-out rate, response rate, and things of that sort (which you definitely should be doing to increase the effectiveness of your campaigns), a professional service will provide analytics for those areas.
Differences Between Autoresponders
Remember the discussion about the difference between autoresponder services and owning your own autoresponder? If you are utilizing a service provider, the CAN-SPAM Act requirements are automatically implemented in your email. You will not have to remember to place certain information in your emails (such as your email identifier and opt-out link), and you will not have to remember to remove a user if they opt-out, because this will be done automatically by the service provider.
Whichever route you decide to go with your autoresponder, keep in mind that it is best to research different software and services thoroughly before making a decision. You do not want to lose time trying to transfer a large list to another system later on down the line. Choose the best option for your situation early on to avoid this pitfall.
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